razor wire, horn loudspeaker, steel, video, digital print on paper (140x40cm)
Razor wire produced by European Security Fencing (ESF), based in Malaga in Spain, is used in many newly reinforced outer borders of the European Union, including the Hungarian-Serbian border. In OUR VALUES, ESF wire is attached vertically to a metal stand with a horn loudspeaker. Through the loudspeaker, the Google Translate voice monotonously speaks the corporate values that are listed on the ESF website. In August 2019, I installed this object in Serbia, next to the Hungarian border fence.
The euphemistic and positive-sounding corporate language used on the ESF website – which seems to have been translated with Google Translate – and the possibility to shop for razor wire ‘quickly and safely’ in the online shop stand in strong contrast with the archaic, violent nature of the product on offer. It is suggested that we are dealing with everyday consumer goods, provided by an ordinary business in a neoliberal global market economy.
Commissioned by the Neue Gesellschaft für bildende Kunst (NGbK) Berlin
>We act with professionalism, loyalty and respect for the people.
>We are committed to the job security, trying to inculcate a culture of prevention.
>Pursuing a common goal, we encourage the participation of all information sharing.
>Focusing our efforts in clients satisfaction.
>We conduct studies and promote continuous improvement to achieve the highest quality.
>We work to achieve the aims of the business project.