ASCENDING PERFORMANCE (2013)​
performance for/as smartphone app

 

 

A Super 8 film featuring the naked artist has been digitized. By making the idiomatic ‘swipe’ gesture over the image on the smartphone screen, the user can play through the frames of the film one by one. Gradually, an erection emerges. Slow and sensuous performance of the gesture is most effective. The use of the obsolete Super 8 medium simultaneously evokes a sense of materiality, and heightens the mediated nature of the depicted act. The work is available in the Android adult app market MiKandi from. The app launch was accompanied by the simultaneous appearance of advertisements for the work in Artforum International and on pornhub.com.

Ploeger_Artforum_Nov13_website.jpg

advertisement in Artforum International, November 2013

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